Seychelles islands saw an increase of 120 per cent increase in tourist arrivals from India in the first quarter of 2015 compared to first quarter of 2014. The tourism board’s India office started operations around two years back. The surge in tourist arrivals from India can be attributed to the India office’s continuous intelligent and innovative marketing tactics, educating and handholding the travel trade and significant proactive PR activities. In addition, commencement of direct flights between the two nations, year-long tourist season and visa on arrival and gratis have been the other key factors which have boosted the tourist arrivals from India.
Sherin Naiken, CEO, Seychelles Tourism Board said, “2015 has got off to a great start in terms of the growth in tourists numbers from India. This increases our confidence in the India market. The country has responded really well to our efforts and we are committed to developing it into a key emerging source market. Huge credit goes to the private sector of both the countries and we are grateful for their support and hard work.”
Seychelles islands provide a perfect combination of relaxation and action-packed holiday in the background of divine natural beauty. It is a hassle free destination with visa on arrival and gratis and very good flight connectivity with Air Seychelles operating direct flights of just around four hours from Mumbai and Emirates, Etihad and Sri Lankan connecting major Indian cities to the islands via Dubai, Abu Dhabi and Colombo respectively.
Lubaina Sheerazi, COO, Blue Square Consultants, Seychelles Tourist Office– India said, “120 per cent increase is a significant achievement and we expect the trend to continue. We have been very focused in our approach while promoting the destination targeting only the well-educated, well-travelled, high income customer segments. Traditionally Seychelles has been considered only as a honeymoon destination. But Seychelles offers much more to the modern traveller beyond just sun, sand and sea. It is also perfect for families, small groups, nature lovers, adventure lovers , bird watchers and wellness enthusiasts. And with the commencement of direct flights from December 2014 Seychelles also is an ideal option for short-trip/ long weekend holidays.”
This year onwards the India office is exploring new segments to tap tourists including diving, eco-tourism, destination wedding, small groups and families. Mumbai, New Delhi, Bangalore and Chennai will continue to be the main markets. However, the office will also take initial steps in tapping cash rich cities like Kolkata, Ahmedabad, Chandigarh, Nagpur, Raipur, Indore and Jaipur.