The Nevada Division of Tourism has announced the appointment of Sartha Global Marketing as its representative office in India. Sartha Global Marketing has been tasked to implement ongoing public relations and travel trade programmes, to educate potential travellers on the destination’s unique attributes, thereby attracting a larger number of visitors to Nevada from India.
Nevada is a mountainous state in the Western region of the United States of America; a premier vacation and business travel destination; the state has rich and diverse holiday options on offer for potential Indian travellers. Also known as the Silver State, Nevada’s picturesque highways wind their way through some of the most spectacular scenery in the country, providing a perfect setting for scenic drives. Unique travel experiences abound, ranging from the Cowboy country in Northern Nevada, the Burning Man festival in Black Rock City, historic mining towns along the Loneliest Road in America to Lake Tahoe – the Jewel of the Sierra.
Claudia Vecchio, director, department of tourism and cultural affairs, Nevada said, “Nevada is a large, diverse state already world-famous for the spectacular recreation and entertainment destinations of Las Vegas and Lake Tahoe. Nevada also is a tremendous location for destination weddings, family reunions and large group meetings. We hope the state’s beautiful mountains and lakes, fascinating American history and culture, delicious cuisine and endless adventure will resonate with the Indian market. We sought a marketing agency in India that can spread the message of these treasures and attract visitors to Nevada, and we believe Sartha Global will be the perfect partner to do that.”
Sunil Puri, executive director, Sartha Global Marketing added, “We are thrilled to represent the Nevada Division of Tourism in India. The destination symbolises history, diversity, culture and landscapes. Indians love to travel and explore destinations that capture unique landscapes and action packed urban settings. This should make Nevada a natural destination of choice for Indian travellers.”