Sabre Corporation, one of the leading technology providers to the global travel industry, is launching its mobile travel management solution, TripCase, in four Asian languages- simplified Chinese, traditional Chinese, Korean and Japanese. The aim is to connect more travellers across North Asia with their travel agencies and suppliers via the trusted app, accessible on iOS and Android devices.
In South Korea, 35 per cent of travel itineraries created by Sabre-connected travel agents today are captured with the TripCase English language app. For Hong Kong, the figure is more than a quarter. Japan is similar at 23 per cent. This level of TripCase activity, concentrated within the multi-lingual business travel community, points to a strong latent demand for native language versions of the app.
Sabre’s Corporate Travel Practices Survey run in Asia Pacific earlier this year also confirmed the increased potential for TripCase. Most of the 108 corporate travel agency brands polled have clients deploying apps now, with a further 18 per cent intending to follow. The potential volumes would build on the 110,000 corporations, travel suppliers and travel management companies that rely on TripCase today.
Roshan Mendis, senior vice president, Sabre Travel Network Asia Pacific said, “TripCase is about traveller engagement. Used to manage over 30 million trips last year, it is trusted and robust, with a track record of increasing travel policy compliance. Local language versions of TripCase are therefore ideal for this region’s competitive markets, where quality, real-time information needs to be delivered to the small screen. These four new launches open up some of our biggest mobile markets, while helping our vital travel agents to compete and win.”
The four TripCase launches in Asia follow Sabre’s acquisition of its regional technology partner Abacus, earlier this year. Mendis added, “Our news today reflects Sabre’s commitment to innovation and investment for the benefit of travellers, travel agencies, and suppliers within the Asia Pacific region. Our partners and customers will see many more developments from Sabre, aimed at broadening the market for travel and accelerating their growth.”