RCI, the global leader in holiday exchange and part of the Wyndham Worldwide family of brands , launched its new brand campaign, ‘The Map Is Yours’. The campaign is in line with RCI’s objective to encourage travellers to explore a world of new possibilities and saying yes to new experiences.
The digital campaign will be on for three months on the official RCI website and across high-impact social media platforms like Facebook and LinkedIn, building awareness and to create engagement. The campaign intends to use the power of intrigue to spur new-age travelers to rethink conventional perceptions of traveling. As part of the campaign RCI is also providing compelling reason for customers to plan experience rich holidays by offering persuasive discounts and incentives. It is focused to increase member transactions by 25 per cent over the same quarter last year.
Talking about the campaign strategy, Aruna Jathar, director – marketing and operations, RCI India, said, “Over the last few years, RCI has been focusing on member growth and satisfaction by providing solutions that make travel experience with RCI truly world class. This new campaign is in sync with our objective to encourage travellers to travel more and look beyond the usual tourism sites. At its heart, the campaign is about discovery of new things about self and family while discovering new places. We hope to fuel the growing travel ambition of travelers through this campaign and increase the number of transaction per member while giving our affiliate partners a great opportunity to engage their prospective customers.”
“RCI has been strategically working to grow the market in India for its members and is increasing affiliations with different resorts across the country which has not only widened our presence but also provide our existing and potential members choices of high-quality properties in premium holiday destinations offering unique experiences,” added, Jathar.
RCI offers an unmatched variety of resorts and destinations like Jungle Resorts, Ski Resorts, Cruise, Beaches, Hill Stations, Adventure, Golf Resorts, Heritage, Casino & Gaming and much more. With ‘The Map Is Yours’ campaign, RCI aims to inspire people to explore new experiences, discover new destinations and themselves in the process. It primarily focuses on bringing out the experiential aspect of a vacation and promotes RCI’s exotic locations by driving the idea that a vacation can offer extraordinary experiences when you go beyond the usual sightseeing.
The campaign adds a new dimension to RCI’s commitment in India. The RCI portfolio of affiliated resorts in India now includes over 160 properties and RCI is planning a 25 per cent increase in resorts by the end of 2020.