Qatar Airways has launched its new global brand campaign and tagline – Going Places Together – in New York. Qatar Airways has adopted the brand campaign to reflect its core values as a contemporary and innovative company.
Qatar Airways group chief executive, HE Akbar Al Baker, said, “This campaign is all about the coming of age for this airline – taking a life of its own with a future that blossoms into a treasure each and every day. It’s about going places – literally and figuratively. We value each journey we take with our guests on board, and the overall experience of going places together.”
The main concept behind the campaign is to connect people with any of the 153 places on its global network on board one of its 173 aircraft.
The campaign celebrations began in New York when Qatar Airways became the first commercial airline to land an Airbus A350 in the United States. Qatar Airways was the global launch carrier of the A350 and is the first to fly the aircraft to three continents; the airline’s fleet of seven A350s currently flies twice a day to Frankfurt, double daily to Munich and thrice a day to Singapore from Doha.
An eighth A350 is said to join the fleet before the end of the year and is scheduled to fly daily to Philadelphia from January 1, 2016. As further A350s join the fleet throughout 2016 passengers will have the opportunity to experience the new-generation aircraft on flights to Boston launching on March 16, and the new second daily flight to New York from April 1 and Adelaide, Australia from May 2.
