With a record negotiation cypher close to S/.115 million (about US$37 million), the 22nd Peru Travel Mart (PTM 2015) concluded on May 17, 2015. PTM 2015 is the most important annual event for tourism promotion in Peru. It took place on May 15 – 17 and was attended by 279 travel buyers, amid 163 international and 116 national travel buyers, a record number of participants.
Magali Silva, minister of foreign trade and tourism and president, Export and Tourism Promotion Board (PROMPERÚ) said, “The success has been possible thanks to the extraordinary work carried out jointly by the ministry of foreign trade and tourism, Promperu, and the national chamber of tourism (Canatur). Public and private sector have shown the high touristic standards that Peru has to offer to the world, without loosing our uniqueness.”
On the other hand, Jorge Jochamowitz, president of Canatur, confirmed the presence of international buyers from Italy, France, Holland, Belgium, Germany, Russia, New Zealand, Australia, India, China and Israel. Likewise, buyers from Mexico Panama, United States, Argentina, Colombia, Ecuador, Bolivia, Venezuela, Costa Rica, Chile, Brazil, and Paraguay.
He went on to express his satisfaction with regard to results obtained by having engaged in business with representatives from remote countries for the first time, as were Israeli clients, whose participation was pointed out.
Peru Travel Mart (PTM 2015) included social activities where negotiators could meet local entrepreneurs and visit Lima City’s main attractions, including enjoying its folklore and gastronomy as well. The seminars in this event were oriented toward the diffusion of a greater knowledge of Peru as a destination, as well as of the tools to be used for this purpose.
Local governments, decentralised organisations, hotels, tour operators, cruise lines, and transportation companies, websites, museums, airlines, insurance and telephone companies were also present at the event, whose next edition will be held in Lima on May 13-15, 2016.
Peru is one of the most important tourist destinations worldwide, a destination on great growth by international demand. Recently, the Andean country climbed 15 positions in the Travel & Tourism Competitiveness Report 2015, elaborated by the World Economic Forum. It advances to position 58th (out of a total of 147 economies) after being ranked 73rd, the National Society of Industries reported. Among Latin America and Caribbean nations, it was ranked seventh (out of a total of 17). As well, Peru was placed ninth among the Top 10 Most Tourism-ready Economies of South and Central America.