In efforts to enhance its engagement with the India market, Serena Hotels has appointed representation company Nijhawan Group as its local representative in India. Rosemary Mugambi, regional sales and marketing director, Serena Hotels East Africa, commented, “The India market is an extremely important market for Serena Hotels, being a market that has consistently shown its potential as Indian travellers are now really exploring East Africa. We are excited at the opportunity to present exciting and memorable experiences to our esteemed Indian visitors.”
Announcing this partnership, Priyanka Nijhawan, director – representations, Nijhawan Group shared that encouraged by its seven per cent GDP global growth rate, rising personal income levels and changing lifestyles with a huge middle class, India is one of the fastest growing outbound travel markets in the world, second only to China.
Serena Hotels is a leading hospitality brand in East Africa, with 24 up-market hotels, safari lodges, resorts and safari camps located in some of the prime locations in Kenya, Tanzania, Rwanda, Uganda and Mozambique.
“We will support the tour operators and travel agents in their sales and marketing efforts to maximise the numbers of Indians staying at Serena Hotels. With the addition of Serena Hotels to our representation portfolio, we can now offer a niche product in East Africa to our travel partners to further enhance the experience of their clients,” added Nijhawan.
