Tourism Ministry in coordination with the Petroleum Ministry shall take several measures for international branding and promotion of the Nabakalebar Rath Yatra. The Petroleum Minister Dharmendra Pradhan held a review meeting with tourism minister Dr. Mahesh Sharma in which secretaries of ministry of culture and tourism were also present. It was decided that the ministry of culture will bring out Coffee Table Book and also make special documentary on the Rath Yatra. Coins and stamps will also be issued to commemorate the yatra. The 2015 Rath Yatra has been named Nabakalebar Rath Yatra as this comes after 19 years.
Speaking on the occasion, Pradhan said, “The detailed discussions were held for making smooth arrangements for the event. Tourism ministry has already sanctioned INR50 crore and Central Government will also supplement budgetary support as per the requirements of the event. Lakhs of people would be visiting the Nabakalebar Rath Yatra and Government is committed to making glitch free arrangements for the event. All the stakeholders including Odisha State Tourism, tourist guides, hospitality industry people, travel industry and the culture and tourism ministry of the Government of India will make consolidated efforts to promote this even an international tourism event.”
Dr. Sharma said, “Tourism ministry is making efforts to utilise the 450-km long coastal belt for promoting tourism in Odisha. The discussions which we had, revolves around making suitable arrangements to make this a memorable event.”