Mauritius has received 61,200 Indian tourist arrivals in 2014 which is an increase of nearly seven per cent as compared to 2013, according to figures shared by Mauritius Tourist Promotion Authority.
Speaking on the subject Sanjay Sondhi, CEO, OM Tourism said, “Considering that OM Tourism was appointed as a representative office from March 2014, the growth from March to December is nine per cent as compared to the corresponding period in 2013. The rise in numbers is attributed to a focussed strategy by the OM Tourism team which has created awareness and positioned Mauritius as a round the year destination. Some initiatives undertaken in 2014 were a multi-city road show, trade and media familiarisation trips and agents seminars. MTPA India showed a consistent presence in travel and wedding shows, golf and polo events. We have a clear vision in mind are looking forward to an even better 2015.”
Vivek Anand, country manager, MTPA India said, “India is one of the most important tourism source markets for Mauritius. Last year was a very satisfying year in terms of achieving our targets. We have surpassed our target of five per cent and reached a remarkable growth figure of nine per cent which is very good considering this was the first year of our representation.”
“Apart from new visitors, we aim to get repeat travellers to the destination. Some activities such as Sea Kart and Rum tasting are relatively new experiences that this pristine island has on offer. Our marketing activities in 2015 will revolve around luxury, destination weddings, MICE, adventure activities and golf,” Anand added.