MakeMyTrip has announced the launch of its first retail store in Bhuj, Gujarat. The store has been opened in partnership with Mira Destinations and is managed by Ankit Thakkar. The store will offer a range of products and services including domestic and international flights, hotels and holiday packages.
Speaking on the launch, Ranjeet Oak, chief business officer-Holidays, MakeMyTrip said, “Gujarat is a very important market for MakeMyTrip and we are delighted to launch our store in the city. We have partnered with Mira Destinations to launch our store in Bhuj. The store will enable local travellers to access our value-based holiday packages and services in a personalised environment. This is in line with our endeavour to provide our services to travellers across the country. Our aim is to make our services easily available to travellers in their most-preferred medium-of-choice, whether online, on mobile or through walk-in retail stores.”
Ranjeet elaborated, “Gujarat is a key pillar of our growth plans and has shown over 60 per cent yoy growth in transactions and passenger volume in Outbound Holidays this year. Greece and Turkey are doing particularly well as emerging destinations, with passenger volumes from the state making up nearly 30 per cent of our top three destinations during the peak summer holiday season. Gujarati travellers, especially in non-metro centres, have also shown an increasing propensity to spend on their holidays. Across Gujarat, average spends on domestic holidays increased 25 per cent this summer compared to last year. Average passenger spends in non-metros grew in strong double-digits- 42 per cent for Surat, 33 per cent for Rajkot, and 24 per cent for Baroda, while the increase in Ahmedabad was nine per cent.”
Popular international holiday destinations for tourists from Gujarat include Thailand, Greece and Turkey and Europe while a majority of domestic tourists opt for Kashmir, Goa and Himachal Pradesh.