InterGlobe Air Transport (IGAT) has been appointed as the exclusive sales agency in India for luxury cruise and tour operator APT. Under this partnership, IGAT will be responsible for promoting and selling APT’s eligible products in the country, the development of sales channels and the marketing of APT products through promotions, roadshows and product presentations. IGAT will promote three main APT products in India: APT River Cruising programmes in Europe, Vietnam and Cambodia; APT Small Ships cruise programme; and APT Land Touring programme.
Ajay Bhatnagar, business head, InterGlobe Air Transport, said, “We at InterGlobe are delighted to be associated with APT River Cruises, headquartered in Australia and operating some of the world’s leading luxury tour operations. We are confident of support from our trade partners who will find the offerings compelling for their discerning clients. The programmes will be rolled out with an aim to ensure availability of products to summer vacation travellers in India.”
Damian Borg, channel strategy manager, APT, added, “APT is excited to have found an ideal partner in the India market who can introduce our products to a new group of travellers.”
