Lufthansa has signed an agreement with Travelport for Rich Content and Branding solution. Travelport Rich Content & Branding enables airlines to market and retail their products more effectively, fully displaying all of their fares, ancillaries and brand proposition to travel agencies. It includes rich product descriptions and graphics, optional or ancillary products for sale, including fares families, as well as ‘the next product/price point up’ offers to encourage more upselling.
Jörg Hennemann, senior vice president automated sales, pricing and distribution at Lufthansa said, “Travelport’s Rich Content & Branding solution will allow us to deliver additional customised content to the screens of travel agents around the world. In collaboration with Travelport, we can now provide travel agents and travellers with a more detailed understanding of Lufthansa’s services, fares and ancillaries. With regards to the implementation of our European Fare structure, passengers can now always choose the exact fare that best meets their needs and only pay for the services they actually want to use.”
The Lufthansa Group is an aviation group with global operations and a total of almost 500 subsidiaries and associated companies.