Travelport and Jeju Air, Korea’s low cost carrier (LCC) have jointly announced their first ever global content, merchandising and marketing agreement. The new multi-year agreement will enable Travelport- connected travel agents worldwide to search and book Jeju Air’s services via Travelport’s Travel Commerce Platform, including web fares and group fares. The content is already live and bookable to users of Galileo and will be extended to Worldspan- connected agents over the coming months.
Jeju Air will also leverage Travelport’s range of partner marketing solutions which allow airlines to promote messages to travel agents during the log-on and booking process – including Travelport Headlines, Sign-On Messages and Sponsored Flights– to increase brand awareness and grow their bookings on a global scale.
Commenting on this new partnership, Damian Hickey, vice president, Asia Pacific and global sales strategy, Air Commerce, Travelport said, “We are pleased to have signed this agreement with Jeju Air. I am confident that they will be able to fully leverage Travelport’s global reach and innovative technologies to grow their bookings via our Travel Commerce Platform, while increasing their brand presence through our marketing services as well as Rich Content and Branding technology.”
With this agreement Jeju Air will also become the latest airline to sign up for Travelport’s Rich Content and Branding technology, a key component of its industry-leading Travelport Merchandising solutions. More than 100 airlines have already signed-on for Rich Content and Branding, which enable carriers to more effectively control how their flights and ancillaries are visually presented and described on travel agency screens, in a similar way to the airline’s own website experience.