ixigo has announced the launch of an app discovery platform that lets brands reach out to train travellers contextually and helps them discover relevant apps and deals. Over 20 brands including Amazon, Flipkart, Paytm, Freecharge, PepperTap, DineOut, BlaBlaCar, UrbanClap, Cleartrip, MakeMyTrip, Spicejet, TravelKhana and Twigly have signed up for ixigo’s app discovery platform to market their apps and deals to Indian train travellers. Over 70 lakh users in India are said to have installed the ixigo trains app, generating a monthly active user-base of close to 18 lakh users, and a daily active user-base of over three lakh users spread across more than 200 locations in India.
Speaking on the launch, Aloke Bajpai, CEO and co-founder, ixigo, said, “We have delivered over 10 million daily impressions, 1200+ daily app installs and 200+ daily transactions cumulated across our partners in the first week of the launch. Our goal is to help travellers discover high quality apps contextually. Also, for partners it’s a great marketing channel with good targeting possibilities. They are helping our travellers recharge on the go, book a meal for their journey, and to discover content, services and products that they may want to order during, before or after their journey. We are now evaluating more partnerships in the news, music and entertainment categories.”
Commenting on the response received by ixigo’s platform, Pushpinder Singh, co-founder and CEO, TravelKhana, said, “ixigo trains app is a great marketing channel for TravelKhana to reach a relevant and engaged audience.” Adding to this, Raghav Gupta, country head – India, BlaBlaCar, said, “We have a strong mutually-beneficial partnership with ixigo that allows travellers to contextually discover our brand and get affordable ride-sharing to their destination as an alternative.”
