ixigo has launched of “ixibook”, which will allow travellers to make bookings for flights and hotels within its app without being redirected to a third-party app or website. ixigo has collaborated with Cleartrip and OYO Rooms as its launch partners for flights and hotels respectively.
On the launch, Aloke Bajpai, co-founder and CEO, ixigo, said, “This is a first of its kind innovation in the Indian travel market, and we have chosen to work with the industry’s best for our initial launch. With ixibook, we will deliver a smoother customer experience to customers and enhance conversions for our partners by allowing users to book with them natively within our app. We expect to move over 30 per cent of our flight and hotel bookings to ixibook within the next few months, as well as add more partners to ixibook later this year.”
Stuart Crighton, CEO, Cleartrip, commented, “We’re excited to partner with ixigo on this paradigm where an online travel agency and meta-search collaborate closely to create a better user experience, something that we both value immensely.”
Ritesh Agarwal, CEO, OYO Rooms, added, “ixigo possesses deep insights into traveller-behaviour and a rich content focus. Through this collaboration, their audience will find value in our offerings and we will be able to expand our reach to engage leisure travel enthusiasts.”
Currently available on ixigo’s Android app, ixibook, will be launching on iOS and web platforms in the coming weeks.
