HolidayIQ, one of India’s largest travel community and holiday recommendation engine has launched mobile-only vacations marketplace ‘Holidays’, dedicated to activity based leisure travel. The marketplace , incorporated within the HolidayIQ android mobile app, showcases 1000 plus activity based packages and allows travellers to customise their holiday using various filters including: budget, duration, vacation type and activity. The app also provides comprehensive itinerary details within each listed holiday package. The feature has various options ranging from day-activities of just one hour to offbeat, all-inclusive holiday packages of up to 15 days, with prices from INR100 to INR1.6 lakhs.
Hari Nair, founder and CEO, HolidayIQ said, “There are two major shifts in the way Indians plan holidays today. Over 70 per cent of holidays planned on HolidayIQ are through mobile devices. Secondly, we are moving from destination-led holidays to experience-led ones. And so, we have aggregated the first ever mobile-only activity-led vacations marketplace. We have associated with some of the best players in the industry including Giftxoxo, Tushky, Exploita and Padharo to provide a vast range of experiential holidays for Indian travellers. People can also review all these holidays individually on the app helping other travellers plan better.”
These vacations include over 1000 activities ranging from cycling to hiking, zorbing to river rafting, Bollywood inspired walks to culinary trails. They can suit varied budgets starting with holidays such as ‘6-hour Vineyard trail at Grover Zampa Vineyards in Nasik for INR400’ to a ‘nine-day holiday in the Andamans including swimming with elephants at INR1.6 lakh’