HolidayIQ.com, has announced the acquisition of the travel mobile development team from SourceN, a mobile development firm based out of Silicon Valley, USA and Bengaluru, India to accelerate mobile offerings to the Indian traveller. SourceN has been building and designing mobile applications for iOS, Android and Windows, following an agile and innovative approach to provide mobility solutions.
With over 65 per cent of user activity on HolidayIQ being via mobile devices, the shifting priorities of the consumer towards mobile internet are clearly reflected in the traffic received by HolidayIQ in the last six months.
Commenting on the acquisition, Hari Nair, founder and CEO, HolidayIQ.com said, “Mobile continues to be the core focus at HolidayIQ and this acquisition is a step in that direction. The SourceN team’s in-depth understanding of mobile consumer behaviour in travel will further strengthen our Holidays product and also create a more robust engine enabling easier and seamless sharing of travel reviews, ratings, images and video on mobile. HolidayIQ is India’s largest travel community and currently our app is the second highest rated and ranked in Play Store, second only to IRCTC. We will continue to make investments in strengthening our mobile capabilities.”
Karma Bhutia, founder and managing partner, SourceN India said, “Building successful and intuitive solutions on mobile across domains has been our forte which allowed us to create a suite of award winning mobile applications for companies like HolidayIQ, Cleartrip, TaxiForSure, Jabong, TravelMob etc. Our team that has joined HolidayIQ is eager to bolster HolidayIQ’s mobile application development capabilities and make the HolidayIQ app – the best travel app for millions of Indian travellers.”
HolidayIQ’s mobile app has consistently witnessed a high customer traction, which has helped its growth by 273 per cent in the last couple of months, making it one of the top two mobile apps in the travel and location section on the Google play store.