Goibibo, one of India’s leading online travel platforms, has launched the ability of booking “Flights + hotels” in a single cart on its mobile app. While searching for flights between origin and destination, travellers can now real time add a hotel. The bundling gives the travellers an advantage of significant price saving on the one hand and simple two tap process of check out and payments on the other hand.
Ashish Kashyap, founder and CEO, ibiboGroup said, “Deployment of Flights + hotels on mobile is an industry first from our end. This was a challenging project as we needed to make it very simple for consumers to be able to do the real time bundling in few taps and yet be able to access all information. We believe that this is an excellent example of technology, user experience and design innovation from our end. As the number one hotels aggregator in the country, we want to make accommodation play as the center of our innovations.”
Approximately 60 per cent of hotel bookings and 40 per cent of air bookings for goibibo take place on the mobile apps. The total install base of Goibibo has crossed 6.5mn with more than 1.2mn new installs run rate on a monthly basis. Goibibo targets to reach 11 Million installs by end of December 2015.