Goa Tourism has emerged as the fastest growing travel brand on social media as per a recent survey – Decoding Travel – conducted by TravHQ. A total of 25 brands from five different industry verticals including airlines, hotels, metasearch, destinations and OTAs were chosen for the survey.
Goa Tourism emerged to be the fastest growing brand among all the industry segments taken into consideration with a growth rate of over four per cent. Some destinations are relatively new to social media, but like it is with most of the popular destinations, the destination’s popularity in the real world, translates to social media growth in the virtual world.
Dilip Parulekar, Tourism Minister, Government of Goa, said, “I am happy that Goa Tourism is receiving honours through various verticals such as social media, which is a newly implemented platform that showcases various facets and activities across the globe. Our PR agency works round the clock to showcase each and every aspect of Goa Tourism. This has helped to reach out to millions of tourists, both nationally and internationally, through various social media platforms. Such honours and rewards motivate us to enhance our promotional activities on a bigger scale.”
Nilesh Cabral, chairman, Goa Tourism Development Corporation (GTDC), said, “We are proud that Goa Tourism has hit the list with regards to its social and digital media campaigns and promotions. Social and digital technology is booming and we make sure that every aspect of Goa, such as its scenic beauty, tourist attractions and initiatives by Goa Tourism, festivals, adventure activities, cuisine, blogs and reviews etc, are promoted extensively through various social media platforms such as Facebook, Twitter and Instagram.”
