FCM Travel Solutions, the Indian subsidiary of Flight Centre Travel Group (FCTG), Australia recently announced that they have consolidated and rebranded their travel retail and holiday brand – Flight Shop under a single leisure brand ‘Travel Tours’.
In October 2016, FCM Travel Solutions acquired the business interests of Travel Tours Group (TTG), in a cash and stock deal. Travel Tours operates in South of India and is known for its range of customized travel offerings. Post the consolidation, Travel Tours promises ‘unbeatable’ services both in pricing and in quality to its customers across India. Four decades old, Travel Tours will now offer travel services ranging from Leisure, Corporate Travel, Mice, Visas, Inbound to Wholesale and Foreign Exchange pan India.
Speaking on the announcement, Shravan Gupta, executive director – Leisure Businesses at FCM Travel Solutions, said, “Travel Tours has a strong brand equity and heritage in large parts of the country. Through the rebranding, our intention is to put our entire strength and expertise of both our brands – Flight Shop and Travel Tours under one. This move supports our journey of going from a flight seller to being an FIT Specialist. We have been conducting extensive consumer and market research regarding our brand overall and this is an important step on the road to further enhance our awareness and hold a larger market share. We are taking a step further from being a regional powerhouse to being a national player of repute as we move forward. The foundation for our rebrand is firmly in place; we are primed and ready to become Travel Tours”.
The rebranding of all the 25 Flight Shop & Travel Tours stores spread across 17 cities – Delhi-NCR, Mumbai, Pune, Ahmedabad, Chandigarh, Bangalore, Hyderabad, Cochin, Chennai and Kolkata among other cities was completed on January 31, 2018.