FIVE Hotels & Resorts is the hospitality division of Dubai-based real estate group, FIVE Holdings. FIVE Palm Jumeirah Dubai is a luxury lifestyle hotel that encapsulates aspects of elegance. Located on the iconic Palm Island offering a clear view of the Arabian Gulf, each of the 468 rooms and suites offers it’s guests an experience that spells comfort and indulgence. The hotel has been tailor-made through modern design and state-of-the-art technology to provide it’s guests a seamless experience.
The property has a range of dining, lounge, club and bar outlets: Chef Bing brings a modern twist of the authentic Chinese restaurant and bar at Maiden Shanghai, or one can choose Italian dining from the award-winning Chef Antonio Mellino’s offerings at Quattro Passi. Take in fresh views at Elevate Lounge or the open air 16th floor The Penthouse. The Pool Bar excels with chilled cocktails while the soon-to-open clubs, The Secret Room and Beach Club is interesting to experience. The Kids Zone is well equipped with qualified staff and teachers on board. The spa has some unique elements to it. The Quartz Bed treatment, hamman treatments, facials and few well designed treatments prove to be a perfect rejuvenation zone. As it’s tagline goes: Live Life. Live FIVE.
The FIVE Holdings have more to offer than it’s maiden hospitality venture the FIVE Palms Jumeirah. It’s all set to launch it’s second hospitality and residential project FIVE Jumeirah Village, Dubai.
‘It’s a story that is unique to the hospitality business of the region’
Jaydeep Anand, COO, FIVE Holdings and general manager, FIVE Palm Jumeirah, shares his views on the expansion plans, experience offered and expectations from the market
Can you elucidate on the new initiative within your product portfolio?
FIVE’s next venture FIVE Jumeirah Village, Dubai is scheduled to be a luxury five-star tower, which will feature 247 hotel rooms and suites, 221 one and two-bedroom hotel apartments and 33 four-bedroom hotel apartments all with private pools. Strategically located in close proximity to Dubai’s main arterial roads and a short drive from Dubai’s new Al Maktoum International Airport and Expo 2020 site, FIVE Jumeirah Village Dubai boasts excellent transport links across the city and beyond. The revolutionary design of the property, which was conceptualised in-house by FIVE, has been patented and registered as a trademark by FIVE in 168 countries, and has already won a string of industry accolades.
What is the business focus and plan for promotion of both properties?
We focus on providing an ultimate hospitality experience. Both of our properties feature residential and leisure components allowing both guests and residences to enjoy our five-star facilities.
How would you define the vision and brand ethos of FIVE?
Our philosophy is based on the Five Elements; Earth, Water, Fire, Air and Consciousness. These keep us grounded in everything we do as we reshape what it means to be hoteliers. We understand time is the new luxury and at FIVE Palm this starts from the most basic service to the highest level of expectation. In this way, we hold ourselves accountable to provide a perfect luxury getaway for all our guests.
What is your focus for the India market?
The Indian market offers a plethora of opportunities for Dubai’s hospitality sector. We would like to showcase FIVE Palm Jumeirah as a luxury leisure operator, developer and portray FIVE PalmJumeirah as a destination for MICE and weddings amongst the Indian community.
How would you describe the hospitality scenario in the ME market?
I think the experiential trend is here to stay. Ten years ago, staying in a luxury hotel was about the material and physical experience but as global travel has become more accessible so too has the expectation of luxury. Experiences are just as important as the luxury. At FIVE Palm Jumeirah we provide luxury through the interiors, amenities and services that we offer but we also provide an experiences driven environment, which we are able to personalise and evolve depending on what it is our guests are looking for.
In the F&B space, travellers are becoming more conscious of what they are eating, even on holidays. There is definitely an increase in demand for different food options that cover allergies as well as diet preferences. At FIVE Palm Jumeirah, we are addressing this trend by providing more variety in our menus. For example, our signature Chinese restaurant, Maiden Shanghai, only uses organic poultry while our Italian restaurant, Quattro Passi, has gluten free pasta options.