dnata in partnership with Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi) has launched a roadshow across the country targeting industry professionals, to highlight Abu Dhabi Summer Season – a three month-long programme of family entertainment promoting the multi-faceted destination started from June 11 and continuing until September 5. Abu Dhabi Summer Season offers family-centric activities, international shows and concerts such as Sesame Street and Barney, Indian singer Shreya Ghoshal and Mythbusters, premium ‘edutainment’ concepts and value-driven tickets, supported by hotel and attraction packages from dnata designed for family travel.
The roadshow kicked off in Chandigarh and will conclude on July 31st in Mumbai. Travel trade in each city had the opportunity to learn more about travel to the UAE’s capital city, the benefits and services they can offer their end consumers (such as visa services and meet-and-greet services in both Abu Dhabi and Dubai airports).
Ashish Kishore, country head, dnata India said, “Our partnership with TCA to promote Abu Dhabi is yet another way to bring to our trade partners the best that UAE has to offer. The summer campaign has been designed with family travel in mind and the activities have been carefully curated to not just be relevant to this group, but also offer great value. I am sure we shall see substantial growth of tourist arrivals from India into Abu Dhabi over the coming months.”
dnata is one of the leading Travel Management Companies with a broad product portfolio including its UAE visa services and Pearl Meet & Greet service as well as its tool for agents called “Dubai Direct” which enables them to process UAE visa and book other travel services online .
Bejan Dinshaw, country manager- India, TCA Abu Dhabi said, “Abu Dhabi is fast becoming a destination of choice and is now closer than ever to India with greater connectivity. I am confident that our partnership with dnata will help us to promote Abu Dhabi to all the discerning travellers from India, which is one of our key markets, and we are very upbeat about increasing the numbers of visitors from India into Abu Dhabi on a yearly basis and in particular for our Summer Season.”