Chongqing Tourism Administration, tourism authority of one of the four municipality cities of China – Chongqing, recently conducted a tourism promotional event in Mumbai, for the travel trade community. The event was aimed at informing travel agents and tour operators about the destination and various iteranaries available, through a presentation. As part of attracting arrivals from Mumbai, Chongqing Tourism Administration is planning to setup a representative office in Mumbai, for which the tourism authority is in talks with Maharashtra Tourism Development Corporation (MTDC). The tourism authority is currently targeting the Mumbai market, however, it plans to enter other Indian cities.
Liu Qi, director, Chongqing Tourism Bureau, revealed that they are looking for an Indian travel company to serve as Chonging’s India representative. He said, “Indian tourists form the largest share of arrivals in Chongqing from South East Asia. More tourists from Chongqing are also travelling to India. We want to promote the bilateral tourism co-operation between India and Chongqing.”
“Mumbai is a high potential market for us. There is also a huge scope for trade between Mumbai and Chongqing. In order to boost trade, we will also hold a meeting with Indian Merchants Chamber (IMC),” he added.
Chongqing Tourism Administration’s marketing approach is based on various incentives and offers. Qi informed that they are targeting upper middle class families and business traveller segment. Chongwing currently does not have direct air connectivity with Mumbai.
