Cathay Pacific Airways and the Hong Kong Committee for UNICEF (UNICEF HK) celebrated the 25th anniversary of the Change for Good inflight fundraising programme. Since the programme was launched in 1991, more than HK$ 165 million has been raised to support UNICEF’s programmes in over 150 developing countries worldwide. Several new initiatives were also unveiled.
Following a successful collaboration, Cathay Pacific and UNICEF HK are giving the inflight fundraising programme a face-lift and expanding Cathay’s contributions to a series of UNICEF’s education projects. Cathay Pacific has revealed a new plan to support the UNICEF’s Schools for Asia initiative by contributing 30 per cent of the programme’s annual donation to two of the schools for Asian countries, China and India, in 2016.
Arnold Cheng, director, corporate affairs, Cathay Pacific, said, “Cathay Pacific has been focusing its community efforts on education, as we believe quality education is essential for child development, and it has a positive long-term impact for future generations and the society at large. Therefore, we are especially excited about the new initiative to support those marginalised children who are deprived of basic education.”
Worldwide, 61 million children of primary school age are not enrolled in schools – around one-third are Asian. To address the issue, UNICEF launched the Schools for Asia initiative in 2012, aiming to provide better education for the most marginalised children in the 11 Asian countries it has identified as being most in need of increased funding and support. The programme focuses on four programmatic areas: early childhood development, quality learning, equity, and education in emergencies, in order to provide children with trained teachers and a child-friendly learning environment.
Jane Lau, chief executive, UNICEF HK, expressed gratitude for Cathay Pacific’s commitment to the programme. She said, “Millions of deprived children in developing countries have benefitted from the donations raised through Change for Good. The success of the programme is a great achievement for Cathay Pacific and for UNICEF HK. To further enhance the awareness of how these spare currency donations have helped improve the lives of children around the world, Cathay Pacific and UNICEF HK launched 25 new donation envelope designs, with each design depicting a country starting with a letter, from ‘A’ to ‘Z’. Each of the 25 new envelopes will feature a short story about the country and how Change for Good brings hope to children’s lives.”
Cheng added, “I hope that the new envelopes will be welcomed by both our passionate passengers and our committed staff alike, and that they will continue to support UNICEF in raising vital funds for deprived children globally. I would also like to take this opportunity to thank our passengers who have been so generous to the Change for Good programme over the last 25 years, and to our staff for their support throughout this time.”
