British Airways has launched the Trade Graduate Programme, an initiative aimed at recognising, motivating and rewarding travel agents. The Trade Graduate Programme will equip the airline’s trade partners with product knowledge and network information with respect to British Airways. The trade partners enrolled under the programme will be encouraged to complete nine incentivised training modules. Participants will get 15 days to complete each module.
Moran Birger, regional general manager, South Asia, British Airways, said, “We at British Airways value the relationship we share with our trusted travel trade partners as they play an instrumental role in providing excellent service to our customers in India. We have invested heavily in facilities including a call centre that provides round the clock assistance in order to build a long standing association with our trade partners. The Trade Graduate Programme is an extension of our efforts in supporting our partners in their endeavour to serve our customers better.”
With five winners per module, the programme is offering 45 travel trade partners the opportunity to win shopping vouchers. Additionally, participants who complete four, seven and all nine modules also get a chance to win shopping gift vouchers worth INR 5,000 to INR 20,000. The first module is on World Traveller Plus, British Airways’ premium economy product and will be available till September 30, 2016. New modules will be available every fortnight and participants will be notified through the Speedbird Club Newsletter. Names of the winners of previous modules will also be published in the newsletter.
The airline currently operates 49 flights a week from five key cities in India, including New Delhi, Mumbai, Chennai, Bengaluru and Hyderabad.
