Brand USA – the destination-marketing organisation for the United States announces Expedia as the first global sponsor and exclusive online travel activation partner for the new giant-screen film that celebrates the USA’s great outdoors. The film is scheduled for global release to coincide with the centennial of the National Park Service in 2016. Titled “America Wild: A National Parks Adventure,” the giant-screen film will be shown in giant-screen theatres around the world in nearly 40 countries, starting early next year.
Christopher L Thompson, president and CEO, Brand USA said, “Our partnership with Expedia aligns Brand USA and our great outdoors platform with a proven vehicle to drive and activate travel to the US. With the global reach of Expedia and the international release of the giant-screen film, we expect the impact of this partnership to truly move the needle.”
Noah Tratt, global senior vice president, Expedia Media Solutions said, “There are few things that highlight America as a vacation destination like our great national parks. Expedia is thrilled to be part of this innovative way of reaching and inspiring people around the world to travel to the US to experience our national treasures in person.”
Brand USA collaborated with independent filmmaker MacGillivray Freeman Films to produce the giant screen film. MacGillivray Freeman has created 38 giant-screen productions, including nine of the top 20 box-office hits.