Association of Tourism and Trade Organisations, India (ATTOI) is all set to launch mytourreview.com, an exclusive tour review portal, on World Tourism Day i.e September 27, 2015. Reviews and referrals play a crucial role in making a decision while planning a travel. Since hotel reviews are available, customer tend to look at various options before booking online with hotels. As a traveller there was no standardisation or bench marking available online to find quality tour operators. This portal will function as reliable source of reviews for travellers who look for personalised and experiential holidays.
Anish Kumar, president, ATTOI said, “This global platform will enhance business opportunities within the tour operator community. It will provide real time feedbacks to clients who are in the planning stages just like review sites for hotels. ATTOI with this initiative is confident it will help bring back more clients to tour operators. There has to be a medium to safeguard the interest of good tour operators and ATTOI as the body of tour operators decided to take this initiative. mytourreview.com is this technological medium with which ATTOI intends to achieve this objective. ATTOI wants to arrest this negative trend of tour operations business by bringing reliable tour operators closer to prospective clients.”
There is no better marketing tool than the ‘Word of mouth’ propaganda; even with all the technological advancement, this medium beats all even today. ATTOI has decided to use this popular medium and with the help of technology intends to reach across to millions of travellers around the world. This well proven model with contributions from travellers who have experienced services with tour companies will have a detrimental effect on decision making process of future travellers, just like it has with hotels today.