The Austrian National Tourist Office(ANTO) is all set to launch a mobile game ‘Snapshot Austria’ exclusively for the India market. The game focuses on promoting various destinations in the country like Salzburg, Vienna and Tyrol. The game will be available in both Android and iOS platform and will also include a lucky draw wherein the winners will get a chance to fly to Austria.
Speaking about the applications, Christine Mukharji, market manager, ANTO India said, “Since last few months we wanted to launch something new for the Indian market. According to our observations, Indians love to travel and play. We are all set to launch the new game ‘Snapshot Austria’ in the next two to three weeks, as of now the game is under trial. First we will launch this game in India and later on we will plan to launch it in the Emirates, Jordan and China.”
The Austrian National Tourist Office recently held its annual roadshow in three cities in India i.e; Mumbai, Chennai and Delhi. Delegates from local tourist boards, incoming agencies, attractions, hotels and travel partners were part of the roadshow to showcase Austria as a destination for summer 2015.
Speaking about the tourist footfall from India Mukharji said, “We received around 85,000 visitors from India in 2014, which is almost same as 2013. But the average stay for Indians has increased to 1.9 nights. This year I expect a growth of anywhere between 10- 15 per cent. Our major source market from India is towards the south namely Bengaluru, Kochi, Chennai and also Gujarat has shown a lot of growth.”