Airlines are united across the world by two goals: to grow their customer loyalty and to create consistent high-quality experiences for their travellers. To address this, Amadeus recently announced the company’s partnership with Adobe to bring improved capabilities to airlines.
The combination of Amadeus solutions and Adobe Experience Cloud will enable airlines to deliver digital experiences to travellers across any device and throughout the entire journey.
John Lonergan, director digital, Airlines at Amadeus says, “Imagine the kind of traveller experiences that could be created by combining the world’s leading airline technology platform with the world’s leading digital experience platform. Amadeus’ collaboration with Adobe Experience Cloud opens a world of opportunities for airlines to deliver truly personalised experiences to travellers across any digital channel – be it on a laptop, an iPad at check-in, a smartphone, or even a video screen on the back of an aircraft seat – and essentially at any point throughout the customer’s journey. The sky’s the limit as to what this partnership will bring to our shared airline customers.”
Julie Hoffmann, head of industry strategy and marketing, Travel at Adobe comments, “Our goal in travel is to create and deliver to all touchpoints emotionally engaging experiences that transform and inspire. The world’s leading travel and hospitality brands rely on Adobe Experience Cloud, and this partnership with Amadeus will enable us to integrate further with airline brands and take that experience to the next level. Together, we’ll create lifetime value for travel brands, while leveraging a new form of intimacy on mobile from the anonymous to the known traveller. Shared airline customers will deliver on digital intimacy across the entire journey.”