Stories of inspiration
The stories within are about achievers, entrepreneurs and organisations that touched their set goals, be it a personal or professional triumph.
The July issue of ETW can be rightfully termed as an inspirational one. The stories within are about achievers, entrepreneurs and organisations that touched their set goals, be it a personal or professional triumph. Well, as we all understand no venture big or small can set sail without the element of risk, uncertainty but the inherent tenacity to survive the storm. Our ‘Spotlight’ section stories this issue is all about inspiration in different settings. In case of Ajeet Bajaj and Deeya Bajaj, the first father-daughter team to have scaled Mount Everest, they faced the storm quite literally. There was one time during their expedition they faced a bad storm on their way to Camp 2. At that point they thought they would never make it to the summit. But as they say ‘Fortune favours the brave’.
The story of bravery may not be restricted only to the world of adventure travel but can be seamlessly related to the spirit of entrepreneurship. The story ‘Experience a place, one meal at a time’, is that of an entrepreneurial journey, when in 2014 six friends who were in Ladakh for a short holiday, never thought that one meal would become a life changing experience for them. Their story is as authentic as their venture. Mumbai-based Authenticook is helping people connect with the diversity of India through dining experiences in local homes. This certainly stands out as a culinary tourism product that travel agents and tour operators can introduce in their itineraries to offer something unique to their clientele.
In the field of aviation, the story of Air Odisha is worth a mention. This airline is focused on connecting the under-served regions of the country. The airline saw opportunity under the Regional Connectivity Scheme of the Government of India and went ahead and flew high.
On ground, the cover story is on luxury trains that are no more viewed as only opulent carriers which takes one to various renowned locations but an all-inclusive destination in itself that offers unique set of experiences. It has become an ultra-comfortable stay in exquisite suites, personalised service, world-renowned and authentic delicacies along with a host of activities onboard that make the train journey so exclusive and special.
These stories of inspiration is what gives the tourism and travel industry the strength to reach greater heights of entrepreneurial success.
Reema Lokesh
Editor