First state tourism board to come out with Kindle version of destination books
ETW Staff – Mumbai
Online readers across the world will be able to get a close look at ‘God’s Own Country’ with Kerala Tourism taking to Kindle to provide a peep into its destinations. In a first of its kind by a state tourism board, five well illustrated and informed books on Kerala’s major tourism destinations are now available on Kindle, a favourite with e-readers with over a million books to choose from.
The five books, explaining Kerala’s rich tapestry of history and its natural swathe of enchanting green, are Kerala and the Spice Routes, Silent Valley National Park, Periyar Tiger Reserve, Eravikulam National Park and Park and Parambikulam Tiger Reserve.
All the books are products of months of research and contain pictures taken by top professionals in nature and wild life photography. As a pioneer in using technology to provide information about Kerala and destinations, the state tourism department has taken a step further to appeal to the intellect and aesthetics of the discerning global traveller.
The Kerala Tourism’s national and international award-winning website (www.keralatourism.org) is one of the leading tourism and travel websites in the world visited by millions of people. Kerala Tourism Facebook page, in English and German, is not only a medium for information about the state, but is also a popular interaction site among the fans of ‘God’s Own Country’.
Kerala Tourism is also the first tourism board in the country to webcast a classical dance performance of Theyyam live for the global audience.