ETW STAFF – Mumbai
YES Bank has launched the ‘Incredible India Travel Card’, in association the Ministry of Tourism, as a value add to enrich India’s tourism campaign, ‘Incredible India’, and build on the new theme, ‘Find what you seek…’. Dr K Chiranjeevi, union minister of state for tourism, along with Chitra Pandeya, senior president and country head, Liabilities Mgt, Cards and Direct Banking, YES Bank, jointly unveiled the new card at the ITB Fair in Berlin, Germany.
This is a prepaid travel card in Indian Rupee denomination for visitors to India and can be preloaded with a value of up to INR 50,000 at any given point of time, subject to basic KYC procedures. The card will be distributed through YES Bank’s extensive branch network, Full- Fledged Money Changers (FFMCs) and government recognised third party vendors, such as travel agents, hotels, airport kiosks, etc. The card can also be used at any POS terminals and to withdraw cash from ATMs across the country.
Dr K Chiranjeevi, said, “The ministry is committed towards creating a seamless tourist infrastructure, facilitating quality services to enrich the tourist experience. I am hopeful that initiatives such as the Incredible India-YES BANK Travel Card will go a long way in fructifying this vision, and urge stakeholders in the tourism fraternity to come up with more such innovative ideas to realise the vision of making India a world class tourist destination.”
Commenting on the offering, Rana Kapoor, founder, managing director & CEO, YES Bank said, “We are extremely pleased to partner with the Ministry of Tourism for launching this co-branded card, which will make travelling within India a cashless and hassle free experience. The ‘Incredible India’ campaign has a huge global recall, and we believe that the private sector too must supplement the ministry’s marketing efforts with robust product offerings to deliver a smooth and flawless tourist experience.”
