ETW Staff – Mumbai
Yatra com, online travel portals has launched a customer friendly loyalty rewards programme ‘eCash’. This is a programme that covers all domestic and international airlines, including LCC’s, and over 16,000 hotels in India. Yatra.com’s eCash gives an instant cashback to customers for every purchase made on Yatra.com, as well as offers them the benefit of instant refunds in the case of cancellations, into their eCash account. eCash can be used by travellers to pay or part pay for future travel bookings.
The eCash programme is very simple in its structure with one eCash being equal to INR one. eCash is integrated with the payment gateway, making the redemption of eCash smooth and easy. There are no black-out dates on usage of eCash and there is no restriction on combining it with other offers. Yatra Miles held by existing customers have been converted into eCash, ensuring transition to the enhanced programme.
Sharat Dhall, president, Yatra.com, said, “The eCash initiative is a dramatic, but simple innovation in terms of both customer loyalty as well as customer experience. A customer now gets a cashback of upto five per cent on being loyal to us, and also does not have to wait for a refund if there is a change in travel plans. This is another step towards our commitment to creating happy travellers.”
