Kenneth Svendsen, a veteran of US and international hospitality and travel industries, has been named senior vice president of global sales, and president for Walt Disney Travel Company. Svendsen will be responsible for leisure and non-leisure sales channels within the domestic parks and resorts segment, such as travel agency sales, group and convention sales and services, special programme sales, Disney Vacation Club sales, consumer direct sales and travel operations. He will also lead the Walt Disney Travel Company. Additionally, his team will serve as a centre of expertise and support for the division’s international sales functions in key markets and regions in the Americas, Europe and Asia Pacific.This role represents a Disney encore for Svendsen, who had previously served in key executive roles at Walt Disney Parks and Resorts during 2006-2009.