Sally Balcombe has been appointed as chief executive officer of VisitBritain. Most recently Balcombe has been a board member of VisitBritain, governor of the Museum of London, commissioner of English Heritage, and non-executive director of Mr & Mrs Smith whilst also advising a number of businesses focusing on the digital area. In addition, Christopher Rodrigues will continue as chairman of VisitBritain beyond the expiry of his current term.
