ETW Staff– Mumbai
VISIT FLORIDA has introduced an online tools which allows travellers to virtually walk hundreds of miles of Sunshine State beaches – from locations such as Miami Beach to lesser-known sanctuaries such as Cayo Costa.
In one of the first partnerships of the Street View Trekker Loan Programme, VISIT FLORIDA and Google collaborated on a four-month trek to photograph Florida’s beaches and to make the imagery available. The same technology that lets viewers mouse around their city streets and tour monuments empowers guests to view the beaches they choose to explore –in 360-degree panorama.
Susannah Costello, vice president, global brand, VISIT FLORIDA, said,“For potential visitors, it’s an opportunity to dig their virtual toes into any of Florida’s beaches- and find their dream beach before they come. For Florida, it’s an opportunity to showcase that we have the greatest variety of beach experiences in the world.”
With each beach, Florida Beach Finder users can absorb videos, photography and feature stories. And social media tools will allow visitors to share their discoveries with friends and family.
With Florida Beach Finder and the Street View technology, these destinations – both the internationally famous and the well-kept secrets – will come into focus better than ever.
