Via.com and Tiger Airways Singapore sign travel agent distribution alliance

ETW STAFF – Mumbai

Via.com has entered into an exclusive strategic alliance with Tiger Airways Singapore. With this collaboration, Via.com becomes the strategic travel agent distributor of Tiger Airways’ tickets in India, Indonesia and the Philippines. This partnership aligns with Tiger Airways and Via.com’s strategic initiatives to expand their existing customer base while also expanding into new geographic markets. This partnership will enable both companies to better serve the burgeoning Indian business and leisure travel market.

Via.com being India’s largest travel network has a strong offline distribution grid with more than 20,000 stores across 2400 cities. Customers will now be able to book flights on Tiger Airways through all these stores. Via.com will offer a complete range of services – from booking of Tiger Airways flight tickets, purchase ancillary products to hotel bookings – providing a vast array of holiday options for the Indian consumer.

Speaking on the occasion, Swaminathan, COO, Via.com, said, “We are excited about partnering with a reputable airline like Tiger Airways. It is an absolute honour to be the only online travel company to be retailing Tiger Airways’ tickets to destinations such as Singapore, Australia, and Hong Kong. By doing so, we aim to give the Indian consumer the opportunity to experience Tiger Airways and also to explore these exotic destinations without burning a hole in the pocket by offering them great deals on travel, hotels and holiday packages.”

Kaneswaran Avili, commercial director, Tiger Airways Singapore said, “The partnership with Via.com is strategic as it extends our reach in India, a key market for Tiger Airways. Besides direct flights to Singapore, Tiger Airways provides great connectivity within our wide network of over 50 destinations across 13 countries in the Asia Pacific.  By tapping on Via.com’s extensive pool of travel agents, we are thrilled to offer Indian travellers good value travel deals, greater accessibility and a more convenient payment system. We look forward to building upon our brand presence in this country.”