Helena Egan has been appointed as director of industry relations at TripAdvisor. In this role, Egan will lead industry relations’ efforts within TripAdvisor for business. Egan will act as a liaison for hospitality trade associations and government organisations, building awareness about the benefits, resources, policies, products and services of TripAdvisor. Egan joined TripAdvisor in 2008 as the first dedicated destination marketing specialist in Europe, covering Europe, the Middle East and Africa. Egan will be based in TripAdvisor’s London office.
