ETW STAFF – New Delhi
British Airways launched the ‘The Big British Invite’ to its customers in India, with a new marketing campaign in association with VisitBritain. The campaign features ‘real’ British people inviting the people in India to visit Britain to enjoy their favourite places and experiences. Ambassadors include the chief Yeoman Warder of the Tower of London, where the Crown Jewels are kept, and the managing director of Liberty’s, the world-famous emporium for savvy and sophisticated shopping.
As part of this campaign, British Airways is launching attractive offers for the most exciting destinations in the UK, which include London, Aberdeen, Belfast, Edinburgh, Glasgow, Leeds Bradford, Manchester, Newcastle and Jersey.
“This summer billions of people all around the world watched Britain stage an amazing party,” said Sandie Dawe, CEO, VisitBritain. “Now’s their chance to experience it for themselves. The friendly welcome that they saw on their TV screens is here to stay, and as well as London, Britain offers three whole countries to explore.”
