STB announces 2nd phase of ‘Singapore – The Holiday You Take Home With You’ campaign
ETW STAFF – Mumbai
Singapore Tourism Board (STB) has announced the second phase of the customised and differentiated marketing campaign for the Indian leisure travellers, ‘Singapore – The Holiday You Take Home With You’, throwing the spotlight on the latest tourism offerings and familiar favourites to entice the visitors to visit and re-visit Singapore. With the recent launch of Gardens By The Bay, Marina Bay Cruise Centre Singapore and the soon-to-be-opened Marine Life Park at the Resorts World Sentosa and River Safari, Singapore continues to offer a plethora of exciting and enriching experiences.
“Singapore continually evolves its tourism offerings. The country’s tourism appeal received a major boost after the opening of the two integrated resorts. Recently and within the next six months, new attractions and various experiential offerings will help push this tourism transformation even further. Increasingly, the discerning global Indian travellers seek fresh and varied travel experiences catering to their passions and interests. Singapore offers a concentration of personalisable leisure experiences and with ‘Singapore – The Holiday You Take Home With You’ campaign, we continue to engage and connect with the Indian travellers. We are happy to collaborate with our partners Thomas Cook, Mercury Travels, Kuoni India and MakeMytrip, to reach out to travellers and ensure that they have wonderful holidays in Singapore.” said Chang Chee Pey, Executive Director, South Asia, Middle East and Africa – Singapore Tourism Board.
