SAYONI BHADURI – Mumbai
Mumbai based Red & Blue Car Travels (RNB) is looking at expanding their hotel and tourism portfolio. Speaking about company plans Rahul Tuljapurkar, proprietor, Red & Blue Car Travels said, “We have recently completed one year of successful operations. We have spent most of the first year perfecting our services for our present and future customers. In one year, we have increased our fleet from six cars to 22 cars to meet client demand.” In its second year, RNB aims to focus on marketing and creating awareness since most of the revenue generated in year one was from positive referrals and word of mouth. He further added that the hotel and tourism segment contributes to about 30 per cent of the current RNB revenue. “Majority of our hotel clients such as Sofitel and Trident in BKC have hired RNB Innovas for airport transfers and general day hires ranging from four to eight hours and base luxury sedans with an average pricing of Rs 2200.” He also said that the request for high end luxury cars such as BMW and Mercedes is lower as these luxury hotels operate their own in-house car fleet.
The demand from tourism segment has seen an equal mix of premium cars and sedans which are taken for day hire in Mumbai as well as outstation hire to locations such as Shirdi, Pune and Surat. “For the hotels and tourism sector we have factored in the seasonal element and we will be developing car hire packages for different quarters of the year. For example, in the summer holidays, we will specialise in outstation car hires from Mumbai to Mahabaleshwar and other popular tourist destinations in and around Mumbai,” informed Tuljapurkar. To ease the entire car hire booking process, RNB is also introducing online bookings and credit card payment.
