ETW Staff– Mumbai
redBus.in, online bus ticketing platform in India has crossed two million app downloads last week across its three platforms – Android, iOS and Windows. redBus achieved this feat in 22 months.
Prakash Sangam, CEO, redBus.in, said, “At the ibiboGroup, we have disproportionate focus on the mobile platform. Over the past year, most of the innovation and go-to-market at redBus has centered around Mobile. This strategy seems to be paying off well making redBus possibly the most downloaded app in the OTA space. With an average rating of 4.3 across all store fronts, it is certainly the highest rated app in its category. Mobile would witness continued investments in the days to come.”
redBus completed its first million downloads in 18 months and next one million came in four months’ time. redBus is now one of the highest downloaded travels app in India and also maintains a rating of 4.3+ across its three apps.
redBus is focusing deeply on its mobile customers by releasing some key product features like real time travel tips, live tracking on mobile, directions to boarding points, suggest best dropping point, one touch payments & cancellation etc. redBus mobile now accounts for more than 35 per cent of its online transactions and half of its traffic comes from mobile now.
