ETW Staff– Mumbai
UNICEF Australia and Qantas are launching a campaign encouraging passengers to donate five cents to change the life of an underprivileged child. The new campaign is an extension of the successful Change for Good partnership. Change for Good’s simple premise of offloading unwanted foreign currency after travelling on an international Qantas flight has amassed AU$ 28 million for UNICEF’s global child health, child protection and education programmes over the past 23 years.
The new Change for Good campaign will focus on domestic travellers, giving them the opportunity to pool spare change languishing at the bottom of handbags or jangling in pockets, and put it to good use.
Norman Gillespie, chief executive, UNICEF Australia, said, “If every Qantas passenger travelling domestically gave us just few of their forgotten coins each time they travelled it would make little difference to their day, but a world of difference in saving children’s lives.”
While often forgotten in pockets, handbags and desk drawers, to UNICEF- five cents is the cost of providing one child with clean drinking water for two days.
Passengers can now deposit their spare change in Change for Good envelopes provided in seat pockets on Qantas domestic flights and place them in UNICEF collection bins at domestic airports around the country including Sydney, Melbourne, Adelaide, Perth, Darwin, Cairns, Brisbane and Canberra.
Lesley Grant, CEO, Qantas Loyalty, said, “We are very excited about the potential of this campaign. Our travellers have a proven track record in donating international coins and we think many will be happy to offload their local coins knowing they are making a real difference. With just a handful of small change, UNICEF can spend 50c and give a child exercise books and pencils to kick start an education or spend AU$ 1.50 and protect five children from diseases.”
