ETW Staff – Mumbai
To boost tourism in the country, the ministry of tourism, as part of its on-going activities, annually releases print, electronic, online and outdoor media campaigns in the international and domestic markets, under the Incredible India brand-line, to promote various tourism destinations and products of the country and to increase foreign tourist arrivals to the country. In addition, a series of promotional activities are undertaken in important and potential tourist generating markets overseas through Indiatourism offices abroad with the objective of showcasing India’s tourism potential and increasing tourist arrivals to the country. These promotional activities include participation in travel fairs and exhibitions; organising road shows, Know India seminars and workshops; organising and supporting Indian food and cultural festivals; publication of brochures; offering joint advertising and brochure support and inviting media personalities, tour operators and opinion makers to visit the country under the hospitality programme of the ministry.
The ministry of tourism also provides financial assistance to stakeholders and all states/union territory tourism departments for promotion of tourism in the international markets under the Marketing Development Assistance (MDA) Scheme.
Other efforts made by ministry of tourism to boost tourist inflow include promoting Safe and Honourable tourism, improving facilities for foreign and domestic tourists, creation/upgradation of tourism infrastructure, wayside amenities, providing last mile connectivity, increasing the availability of trained manpower, etc.
This information was given by the minister of state for tourism (I/C) K Chiranjeevi in a written reply in the Lok Sabha.
