ETW STAFF – New Delhi
MakeMyTrip has announced the launch of India’s first SMS-based bus-ticket booking service. MakeMyTrip’s latest offering enables feature/entry-level phone users to harness the power of ‘mobile’ by booking bus-tickets through an SMS. The MakeMyTrip website offers bus tickets for 1300 plus operators over 12,000 routes across India including the inventory for Punbus/ Punjab Roadways , GSRTC, Goa and Bihar Road Transport Corporation and Himachal Pradesh Tourism Development Corporation.
Elaborating on this initiative, Amit Somani, chief products officer, MakeMyTrip said, “India is the largest market for mobile phones, with the growth in handsets-sales and new mobile connections far out-pacing sales of desktops, notebooks and new internet connections. Mobile is the perfect channel for a travel company to provide real value and service to the customer. MakeMyTrip is committed towards making the travel-buying experience seamless and convenient for the customer. We were the first Indian OTA to develop mobile travel app for the iOS which we followed with an Android app. To ensure that the non-smartphone users can also avail and experience the benefits of the mobile platform, we have developed this sms-base service for bus-ticket reservation.”
Customers should SMS @mbus <From-City> <To-City> <Date-of-Travel> <No.of Passengers> to 9664896648. MakeMyTrip will respond will choices for different operators on that day and route. Users will be required to select the operator of choice.
