ETW STAFF – Mumbai
Kuoni India announced the launch of new brand architecture for their mainstream holiday business by unveiling the new logo. The new architecture will enable the mainstream holiday business to be future ready as a new age innovative holiday maker. Along with the refreshed architecture, there also emerges a perceptible shift in positioning with the new tagline of ‘We are for holidays’. The holiday brand seeks to inspire consumers across segments to take more holidays by promoting holidays as a priority for everyone.
The new visual image includes a refreshed logo identity, a completely revised picture style and a uniform message for all creatives. The new image differentiates the company and makes it relevant to consumers across travel segments. Speaking on the development, Vishal Suri, dy COO-Tour Operating, Kuoni India said that the whole creative process identified single branding strategy as the ideal approach to inspire a wide cross section of explorers. A new visual image was then developed to change the mindset of Indian holidaymakers by encouraging them to make holiday a priority. In addition, all Kuoni India employees are being intensively schooled in the new image and the substance behind the brand so that the whole company is prepared for the transformation.
“It is an absolute necessity for a travel company catering to multiple segments across sectors to skillfully communicate a consistent message to all the stakeholders. Our new identity is a culmination of intensive brand audit and research profiling based on the interview of substantial respondents across travel spectrum. Holidays are still perceived as luxury in India and are not regarded as a priority. This campaign seeks to lower the guilt associated with taking holidays by encouraging Indians to view holidays as a necessity. This process has enabled us to reiterate and maintain our status as the leading travel company enabling travelers to gain magical, memorable experiences by turning their dream for a holiday into a dream holiday,” stated Suri.
