ETW Staff– Mumbai
To further capture the growth potential of the Indian outbound market to Asia’s world city, the Hong Kong Tourism Board (HKTB) will organise a trade mission to four Indian cities – Bengaluru, Mumbai, Kolkata and New Delhi – from August 18 to 22, 2014.
A senior delegation of more than 30 Hong Kong trade members, comprising Hong Kong land operators, hoteliers, cruise companies and popular family attractions, including Ocean Park, Hong Kong Disneyland, Madame Tussauds Hong Kong, Ngong Ping 360 and The Peak, are expected to attend the business sessions in each city.
Peter Hoslin, regional director, Europe and new markets, HKTB, said, “In line with our continuing marketing initiatives to build win-win partnerships, we are focusing on creating value through added offerings for our trade partners. Taking advantage of the improvements in the Indian economy, especially improved consumer travel sentiment, we will leverage the travel mission platform to facilitate information and business exchange between our Hong Kong and Indian trade partners.”
The trade mission will also focus on the growing MICE segment, highlighting the diverse venues in Hong Kong for Indian meeting and incentive groups. Leveraging on the 14-day visa-free travel facility for Indian passport holders and flight capacity expansion from Indian cities, Indian visitor arrivals to Hong Kong reached 203,989 in the first five months of 2014, representing an increase of 14 per cent over the same period in 2013.
