ETW Staff- Mumbai
Goibibo.com, travel portal, has initiated a unique activity timed with the elections. Their new campaign #Votingdone encourages people to go vote, click a face and finger selfie and then post it using popular social handles. An acknowledgement mail to Goibibo.com can win the participant a reward of INR 200 Gocash for casting their vote.
Sanjay Bhasin, CEO, Goibibo.com, elaborated on the motive behind the new initiative, “This election season, Goibibo.com takes the responsibility to encourage and educate Indians towards exercising their right and casting their vote. We would like voters to announce to the world that they have voted and experience a sense of pride for doing so. This quirky campaign has been initiated by us to popularise the concept of democracy through effective use of digital mediums and get more and more Indians to be a part in the upcoming elections.”
With this campaign, Goibibo.com takes on the responsibility of urging people to become socially responsible citizens by exercising their right to vote.
