ETW STAFF – Mumbai
The Globus family of brands, one of the world’s largest escorted touring company, recently announced the change of its status to a wholly-owned subsidiary for its office in India. The strategic move is in line with the firm’s objective of strengthening its presence in India. The Globus family of brands includes coach touring brands of Cosmos and Globus, premium river cruises with Avalon Waterways and Monograms independent vacations. “India is one of our key growth markets and we are excited about the possibilities that this change presents,” said Gauri Jayaram, regional director – South Asia & Middle East, Globus family of brands. With this move, the company is also increasing its investment in the Indian market – in the area of marketing, technology as well as a larger team to service the Indian market. The company already has a sales presence across the four major cities in India.
The company expects to be able to service more small to medium sized travel agents in regions where its existing General Sales Agents (GSAs) do not have a presence or strength; thereby enabling it to further expand its distribution network. This change will also enable them to provide a seamless sales experience to their online loyalists of the brands. “Our main objectives are to provide the best-in-class sales service for everyone and to make it easy for any and everyone in the travel industry to work with us,” added Jayaram. The company will retain its existing preferred relationship with the GSAs based on their volumes. It declared a growth of 110 per cent in its first three years of operation and is aiming at a 35 per cent growth in the first year of this change, with the medium term goal of doubling its 2011 business by the end of 2015.
