ETW Staff – Mumbai
Philips, India’s lighting company in partnership with Maharashtra Tourism Development Corporation (MTDC) has announced that it will give a complete lighting makeover to the city’s iconic monument, the Gateway of India on January 24, 2014.
In line with Philips’ and MTDC’s commitment towards sustainability practices, the Gateway of India is not only going to go greener but also more colorful as it gets a new energy-efficient LED lighting system called Philips Color Kinetics. Utilising this one-of-a kind lighting system, the façade and mast of the iconic Gateway of India will be able to change lighting scenes in real-time. This technologically-advanced LED lighting system, offers a palette of 16 million shades that can be programmed to create dynamic lighting shows. Besides, this exceptional lighting system is being designed specifically to blend into the existing architecture of the Gateway of India also withstanding outside weather conditions and other external factors.
Commenting on the initiative, Dr Jagdish Patil, managing director, MTDC, said, “For tourists as well as Mumbaikars, the Gateway of India, has been a favourite place to hang around and spend time in leisure. Besides, the monument is one of the most important photographic icons of Mumbai. It is a delight to see a company like Philips taking the initiative of transforming the night time view of the Gateway of India with lights. With a successful record of lighting up historical monuments in India, we are sure that this project will yet again bring alive and transform Mumbai’s most admired monument through various possibilities of lighting.”
Sumit Joshi, head, marketing, Philips Lighting India, added, “Philips is extremely proud to partner with MTDC to design the lighting of the Gateway of India. Counted among the architectural heritage of India, this structure is of greater historical importance to the city of Mumbai. This initiative reiterates our commitment towards enhancing the magnificence of towering monuments in India with energy efficient lighting solutions. With our range of dynamic LED solutions and our expertise, we hope to enhance the architecture of this city and create an inspiring public space that attracts more and more visitors. We are confident that the lighting makeover on January 24, 2014 will be amazing and will enhance the night time view of Gateway of India.”
Ranbir Kapoor, brand ambassador, Philips Lighting India, said, “As a Mumbaikar, it makes me immensely proud to know that the Gateway of India is going in for a spectacular visual makeover. The majestic monument is a must-visit in Mumbai and with this initiative; it will surely become a must-visit at night. With Philips lighting up the Gateway of India using its technologically advanced LED lighting solutions, we can look forward to a visual treat from January 24 onwards.”
MTDC and Philips will also live stream the lighting of the monument on various platforms. A Facebook app has also been created that will allow users to light up the Gateway of India in their own style and share their creations on social media platforms.
